We’ll make you smile more :)

I’m one of the co-founders of ESM Inbound and our Chief Executive. It’s my responsibility to ensure that the agency continues to grow while delivering the best possible Everybody Smile More experience for our clients and employees. 

I’m more a jack of all trades than a master of any! I can write a bit of content, create a basic ad, configure a HubSpot portal or build a website page. While I can’t do any of these things to the same standard as our highly expert team, this breadth of understanding helps me work as a systems architect and identify the right strategy for our clients to move forward. 

While working with our clients, I’m always looking for efficiencies that can be introduced into their systems and how those savings can be redeployed to new growth-focused initiatives.

I co-founded ESM Inbound in 2015, and was initially responsible for content creation. Having built a strong content team, I now work alongside the Chief Executive to ensure that ESM Inbound continues to grow and to fulfil its core mission to make Everybody Smile More.

ESM has always stood for Everybody Smile More, and it really is at the heart of everything we do — both in terms of how we operate internally, and how we interact with our clients. We treat the Everybody Smile More mantra as our North Star, to ensure that every decision we make and every action we take is aligned with this goal. It’s my job as Chairperson to ensure that we stay on course, and to challenge the Chief Executive if it ever looks like we are in danger of veering in the wrong direction.

I am responsible for strategising, planning and creating high-calibre content for our clients. Increasing traffic and lead generation is my goal, and we achieve this through well-crafted, educational and engaging content. 

Writing is my absolute passion, but equally I love getting to know our customers through interviews with them, and creating remarkable content on their behalf. Examples of our content include: blog posts, pillar pages, ebooks, lead magnets, social media posts, and email marketing. More than that, I work with our wider teams to build content around a robust marketing strategy to help you achieve your goals.

Having started working at ESM Inbound in early 2018, I have seen the agency grow and change a lot. Our expertise and team have increased fast, but our commitment to our clients and the quest to deliver a happy experience has never faltered.

I'm in charge of all things web development — I make sure we stay on top of any new customer requests and complete work to a high standard in good time. I enjoy the challenges every new project presents — if a task involves learning something new or honing a skill I haven’t used much, then I’m even more excited to get stuck in and deliver the work to a client. I am always learning — which is just the way I like it.

We're a small and close-knit team of professionals who try to think outside of the box. Our goal is to make tasks happen in an expedient, scalable and user-friendly way. We always try our best to create modular-based systems so that clients remain in control of their portal. When clients need changes made to pages, we want to make sure they aren’t reliant on third parties to get their pages up and running.

As the Head of MarTech, I am responsible for consulting with clients on their data-driven marketing and sales approach. This includes support for data strategy, and the implementation and optimisation of clients’ current and future technology systems. I am responsible for making sure that my team reaches and exceeds client expectations and constantly looks for new ways to improve and adapt to the current climate.

Since joining ESM Inbound in 2019, I have brought my problem-solving and solutions-focused skills to the team. I am highly driven and aim to exceed expectations through my work. I always try to make sure my enthusiasm comes through during conversations with clients and apply a can-do attitude to any request that’s thrown at me. I’m a team player and working with the ESM Inbound team every day is an absolute joy; having such talent around is always exciting and inspiring.

I am the senior point of contact for all day-to-day management of project-related solutions. Working alongside our experts, we are consistently driving towards providing digital-marketing excellence for our clients. My goal is to provide our customers with an enjoyable experience, problem solving for them, and ensuring they have the smoothest journey possible with ESM Inbound. 

It’s my role to think strategically, looking for continuous improvement opportunities and ways of adding efficiencies for our clients — and our own internal processes. Our Client Service Team works tirelessly to ensure client satisfaction, which is at the heart of everything we do as an agency. We aspire to become the very best in our industry at client care, delivering excellent service first time, every time.

I have over 10 years hands-on experience in designing responsive user interfaces. This means that my designs are always feasible, practical and most importantly effective in communicating the customer’s message. 

I have a passion for designing user interfaces that are simple, elegant and a joy to use.

My skills include: UX & UI design, creative concepts, identity design, responsive web design & mobile optimisation, HTML and CSS.

My portfolio was featured in issue 197 of Web Designer Magazine. An app I created the UX, design and illustration for won the ‘App of the Day’ feature in Apple UK and was featured in Thailand, Singapore, Malaysia, Japan, Ireland and the UK under ‘new apps we love’ feature. 

I design, develop, enhance, test and deploy web applications. My end goal is to create engaging and user-friendly site layouts and functionality. My duty is to gather and define requirements, maintain websites, troubleshoot and fix bugs, following best practices and collaborating with other parts of the ESM Inbound team.

What I love about working at ESM Inbound is the collaborative environment. A lot of companies want to break down their silos, but this agency fights against silos as if they’re the plague! We know that we are stronger together, working as different parts of the same machine. I love having a voice and a team that listens to my ideas: we work hard to keep communication channels open, we practise creative feedback and then make our ideas a reality. This is the perfect recipe for delivering work that our clients love.

With a background in publishing, I joined the ESM Inbound content department as the Search Marketing Strategist in 2020. I've worked with enterprise ecommerce sites, international b2b companies, legal firms and SaaS businesses across numerous content platforms, including HubSpot, WordPress, Magento, Drupal, Shopify and Squarespace.  

I am most interested in how technical SEO can improve clients' websites - and consequently their profits - alongside content-focused strategies and PPC campaigns. 

I am an Inbound Marketing Strategist at ESM inbound which means I have oversight on client strategy to ensure the most commercially effective tactics are being implemented to give our clients the best return on investment.

I have experience generating traffic, conversions and revenue for a myriad of businesses in multiple sectors including B2B, B2C and Ecommerce. It is fair to say that digital marketing, as an industry evolves more rapidly than most (TikTok wasn’t a thing 12 months ago) but what remains less volatile is your customers. That is why we always endeavour to learn about your target market and your current digital marketing strategy in order to deliver recommendations that have a lasting impact.

My job, like everyone else on the team, is to make our customers happy. I am responsible for creating modern, adaptable and customizable web pages and websites.

I like difficult and non-standard tasks that use new technologies and test me! I am very determined and always strive to achieve the best results. My skills include: HTML, CSS, JS, jQuery, Animations, email layout and beyond.

ESM Inbound has an excellent team of professionals from different industries who complement each other. This ensures a wonderful, creative result that makes our customers and ourselves happy.

My passion is simple: all things creative. Give me a blog post to write, PDF to design or a social campaign to orchestrate, and I’m in my element. 

With a diverse background in marketing and graphic design, my role as Inbound Marketing Consultant means that – luckily for me – my days are very varied. Some days you’ll find me with my head stuck in InDesign creating lead magnets and CTAs, others I’ll be setting up paid ad campaigns on Facebook, or writing content for blog posts and social media.

My passion lies in solving problems through creating quality content that attracts and generates leads – always focusing on our primary mission: making our customers smile.

As a linguist with plenty of experience in client-facing roles, I am part of the Client Services Team, while also supporting the Content Team at ESM Inbound. As such, part of my role involves quality assurance for both our internal and client. My goal is to confirm all content is in line with brand and quality expectations. 

In addition, I make use of my knowledge of project management & technology to accurately document new project briefs, and assist the Head of Client Services in ensuring all deliverables match up to the client specification. 

I studied Modern Languages before working in executive events and digital marketing sales. At ESM Inbound, my role is to help bridge the gap between our teams and clients by acting as a key point of contact on projects.

From marketing automation to setting up a CRM, and everything in between, I work with our clients to make sure they’re making the most of the software at their disposal so it drives growth and eases internal processes.

I like to make lives easier for clients and their customers so I’m always on the hunt for new ways to bring simplicity to sales and marketing processes. Working with such an array of clients allows me to lean on experience from across industries and often bring on new light to projects. It can be as simply as optimising a webpage, integrating with Salesforce or building from the ground up.

I originally trained as a Business and IT Teacher after completing a degree in International Business so don’t be surprised if I ask you a few questions to check your learning or give you homework!