About ESM Inbound

I’m one of the co-founders of ESM Inbound and our Chief Executive. It’s my responsibility to ensure that the agency continues to grow while delivering the best possible Everybody Smile More experience for our clients and employees.

I’m more a jack of all trades than a master of any! I can write a bit of content, create a basic ad, configure a HubSpot portal or build a website page. While I can’t do any of these things to the same standard as our highly expert team, this breadth of understanding helps me work as a systems architect and identify the right strategy for our clients to move forward.

While working with our clients, I’m always looking for efficiencies that can be introduced into their systems and how those savings can be redeployed to new growth-focused initiatives.

I co-founded ESM Inbound in 2015, and was initially responsible for content creation. Having built a strong content team, I now work alongside the Chief Executive to ensure that ESM Inbound continues to grow and to fulfil its core mission to make Everybody Smile More.

ESM has always stood for Everybody Smile More, and it really is at the heart of everything we do — both in terms of how we operate internally, and how we interact with our clients. We treat the Everybody Smile More mantra as our North Star, to ensure that every decision we make and every action we take is aligned with this goal. It’s my job as Chairperson to ensure that we stay on course, and to challenge the Chief Executive if it ever looks like we are in danger of veering in the wrong direction.

I have over 5 years of strategic and front-end user experience with HubSpot CRM, as well as practical inbound marketing knowledge and digital marketing skills. As the CRM lead at ESM Inbound, I’m here to ensure clients are getting the most out of the HubSpot platform, whether that’s streamlining tasks using automation or creating bespoke options for the most complex business models. 

I love getting people excited about the power of the HubSpot platform and providing them with the tools and resources they need to make HubSpot a success for them. Out of the box, HubSpot is an extremely powerful tool, but when it’s customised to align with a client’s business needs and objectives, that’s when the magic happens!

I am Director of Marketing at ESM inbound which means I have oversight on the marketing division and client strategy to ensure the most commercially effective tactics are being implemented to give our clients the best return on investment.

I have experience generating traffic, conversions and revenue for a myriad of businesses in multiple sectors including B2B, B2C and Ecommerce. It is fair to say that digital marketing, as an industry evolves more rapidly than most but what remains less volatile is your customers. 

That is why we always endeavour to learn about your target market and your current digital marketing strategy in order to deliver recommendations that have a lasting impact.

I have over 10 years hands-on experience in designing responsive user interfaces. This means that my designs are always feasible, practical and most importantly effective in communicating the customer’s message. 

I have a passion for designing user interfaces that are simple, elegant and a joy to use.

My skills include: UX & UI design, creative concepts, identity design, responsive web design & mobile optimisation, HTML and CSS.

My portfolio was featured in issue 197 of Web Designer Magazine. An app I created the UX, design and illustration for won the ‘App of the Day’ feature in Apple UK and was featured in Thailand, Singapore, Malaysia, Japan, Ireland and the UK under ‘new apps we love’ feature. 

I am the Revenue & Partnership Manager at ESM Inbound, taking care of all things revenue related and building our extended partnerships worldwide whilst managing our Revenue team.

I have an extensive administrative background, since joining ESM Inbound as an Executive Assistant in early 2021, I have supported with various operational tasks; supporting the Chief Executive and Senior Leadership team, invoicing and accounts, payroll, onboarding new team members and much much more!

I am highly driven and aim to exceed expectations. I bring a friendly, approachable but professional communication style. I have a passion for being organised and in control of what’s going on.

I’m an Executive Assistant here at ESM Inbound supporting the Board and Senior Leadership Team reporting to Kelly Christie, Revenue & Partnership Manager.  

I have wide and varied experience supporting Senior Executives in various industries Media, PR, Marketing, Events and most recently in Facilities Management.

I’m highly organised and love a good list as well as a curiosity for any kind of technology that supports being organised.   

If anyone was to describe me they would say, I’m hard working, reliable, dependable and trustworthy with a wicked laugh.  Laughter and smiling are two of the best medicines and here at ESM Inbound we do a lot of both.

I am responsible for strategising, planning and creating high-calibre content for our clients. Increasing traffic and lead generation are my goals, and we achieve this through well-crafted, educational and engaging content.

Writing is my absolute passion, but equally I love getting to know our customers through weekly calls and interviews with them, and creating remarkable content on their behalf. Examples of our content include: blog posts, pillar pages, ebooks, lead magnets, social media posts, and email marketing. More than that, I work with our wider teams to build content around a robust marketing strategy to help you achieve your goals.

Having started working at ESM Inbound in early 2018, I have seen the agency grow and change a lot. Our expertise and team have increased fast, but our commitment to our clients and the quest to deliver a happy experience has never faltered.

With a background in publishing, I joined the ESM Inbound content department as the Search Marketing Strategist in 2020. I've worked with enterprise ecommerce sites, international b2b companies, legal firms and SaaS businesses across numerous content platforms, including HubSpot, WordPress, Magento, Drupal, Shopify and Squarespace.  

I am most interested in how technical SEO can improve clients' websites - and consequently their profits - alongside content-focused strategies and PPC campaigns. 

I am a technology enthusiast at heart who has experience developing applications, from managing databases to creating interactive user interfaces.

It is incredibly satisfying to develop digital experiences that users enjoy. Doing so requires innovation, continuous learning, and a great team. This is what excites me and makes it fulfilling to be a developer!

My passion is simple: all things creative. Give me a blog post to write, PDF to design or a social campaign to orchestrate, and I’m in my element. 

With a diverse background in marketing and graphic design, my role as Inbound Marketing Consultant means that – luckily for me – my days are very varied. Some days you’ll find me with my head stuck in InDesign creating lead magnets and CTAs, others I’ll be setting up paid ad campaigns on Facebook, or writing content for blog posts and social media.

My passion lies in solving problems through creating quality content that attracts and generates leads – always focusing on our primary mission: making our customers smile.

Experienced CRM professional with a background in both the Non-profit and IT sectors. Skilled in CRM customisation and config, account management and business development. Passionate about supporting and encouraging businesses to improve their customer service practices through process improvement and the power of automation!