Marketing audits
delivered by the
UK's expert team.
Maximise the performance of your marketing with extensive audits conducted by experienced professionals.
It's frustrating when your growth feels static and something is not quite right. This is where ESM Inbound's audit services come in.
We explore the inner workings of your business by accurately diagnosing the problems facing your digital marketing through at least one of three audits:
- Lead generation audit
- Lead nurturing audit
- SEO & content audit.
Lead generation audit
A lead generation audit is a detailed analysis of your online customer journeys that aim to generate leads for your business. Our experts will analyse each step in the existing customer journey to identify breaks, gaps or dead ends, and spot opportunities to increase the quantity and quality of your leads.
Your lead generation audit will include recommendations to improve:
- Google and social ads targeting
- Google and social ads content Website calls to action
- Landing pages - copy and structure
- Forms
- Thank you pages
- Gated content
- Chatbots
- Pop-ups.
- A better understanding of your digital lead generation strategy and conversion rate optimisation
- A prioritised list of actions on how to improve your existing customer journeys
- Competitive benchmarking so you understand the customer journeys that 3 of your competitors are using.
- Google ads targeting and copy recommendations to improve your cost per click
- How to create CTAs that attract more clicks
- The key elements you need to include on landing pages and thank you pages to increase conversions
- How to build forms that are designed to increase conversions as well as capture high-quality information for your sales team
- How to design pop-ups and chatbots that capture conversions and aren’t annoying to website visitors.
Lead nurturing audit
A lead nurturing audit is a detailed analysis of your marketing communication and sales handoff after a lead has first been converted. Using best practices and competitive benchmarking (where possible) we will review and provide clear recommendations.
Your lead nurturing audit will include recommendations to improve:
- Buyer personas/Ideal customer profiles
- Lead qualification via forms
- Audience segmentation in your CRM
- Email marketing
- Sales sequences
- Marketing and sales automation
- Marketing to sales handoff.
- A better understanding of various aspects of lead nurturing strategy, marketing, and sales automation
- A prioritised list of actions to improve your lead nurturing process
- Competitive benchmarking to see how your lead nurturing compares to 3 competitors
- Direction on how to improve your lead-to-customer conversion rate.
SEO & content audit
An SEO & content audit is a deep dive into the foundations of your website, using a range of tools to get a clear understanding of how your website is currently set up and to identify opportunities where you can improve search visibility, improve your rankings and attract more visitors using the content you already have.
Your SEO & content audit will include recommendations to improve:
- Google Analytics and HubSpot reporting
- Technical SEO
- On-page SEO
- Off-page SEO
- Website content
- Social media content.
- A better understanding of various aspects of lead nurturing strategy, marketing, and sales automation
- A prioritised list of actions to improve your lead nurturing process
- Competitive benchmarking to see how your lead nurturing compares to 3 competitors
- Direction on how to improve your lead-to-customer conversion rate.
- A better understanding of SEO and content strategy for you and your team
- Competitive benchmarking gives you the reality of where you are performing against three of your competitors
- A prioritised list of recommendations and actions to improve your website’s visibility through SEO
- A prioritised list of recommendations on how to maximise your existing content to give your business greater reach, as well as ideas for missing content opportunities.
- Direction on what types of content and which channels are likely to be most impactful and cost-effective for your business.
Ready to discuss your audit?
Fill in the form below and a member of our team will reach out to you today (or, if out of hours, the next working day).