How to build brilliant chatbots with Drift playbooks
Discover how to use Drift’s chatbot templates to deliver more leads in this blog post packed with tips from ESM Inbound’s martech expert.
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ESM Inbound Blog
Teach yourself the processes required to create predictable business growth with inbound and HubSpot.
Re-subscribing your contacts in HubSpot: the golden rules
Email opt-in, opt-out and resubscriptions can feel like a GDPR minefield. So we've summed up what to watch out for, and how to treat different subscribers.
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10 questions you need to ask to understand your customers’ pain points
You know you need to find out more about your customer pain points to sell better to them; but what do you ask? Here are ten of our favourite questions.
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[Updated] 5 metrics you need to measure [and 5 you need to forget]
Marketers love looking at data – let’s face it, patting ourselves on the back when numbers rise feels good. But are you measuring metrics meaningfully?
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Long-form content: the key to attracting more leads
If you’re already writing blog posts, then you can also write something longer to help attract more leads – and it’s easier than you think.
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Tidy up your blog [and re-engage your subscribers]
There are plenty of blogs your customers can turn to if yours isn't user friendly. Don’t give them an excuse to leave: it’s time to clean up your blog.
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7 hacks to get your email newsletter converting more customers
You're putting so much time and energy into crafting your e-newsletter, so make sure the format and content isn't letting you down with these quick hacks.
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5 ways to convince your boss to try a new marketing strategy
You know the benefits of Inbound marketing, but your boss wants to stick to what they know. Here's how to clearly outline the benefits to a sceptic.
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Everything you need to know if you missed Hypergrowth 2019
We were lucky enough to go to Hypergrowth 2019 in London last week, but if you weren't able to get tickets, here’s everything you might have missed.
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What are lead magnets [and why do you need them to increase leads]?
One of the questions we get asked about most in our content consultation process is - what actually is a lead magnet? Well, here we explain all.
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