TikTok partners with CreatorIQ to power influencer campaigns

TikTok has announced a partnership with CreatorIQ - a customer intelligence cloud with clients ranging from H&M to Disney. CreatorIQ has access to creators as well as insights into their engagement statistics. The collaboration with TikTok means that brands will now be able to select the best creators to work with based upon their content metrics. 

 

There’s no denying that TikTok has blown up in recent years, with the social network having more than a billion monthly users. Trying to find the right TikTok influencer can be time consuming and choosing the wrong ones will waste money. The partnership between TikTok and CreatorIQ means that it’ll be easier (and cheaper) for brands to find the right fit for their campaign. 

But what do you think? Is it going to be too difficult for brands to convert campaigns to be suitable for TikTok’s short video structure, or will this partnership make life a lot easier for marketing teams across the globe? 

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