Meta disrupts clinical trial recruitment with new ad targeting options

Monday morning has rolled in with the news that Facebook advertisers will no longer be allowed to target ads based on specific health conditions. Meta itself has even said that the move is a way to prevent abuse on the site. And, this doesn’t just apply to health conditions but also political preference, sexual orientation, and religious beliefs. Sounds good, right? 

Well, on the flip side, it means that medical researchers will no longer be able to use Meta’s social media platforms to recruit people for clinical trials. Every year, healthcare companies rely on Facebook to recruit around three million participants for clinical trials for coronavirus and other conditions such as diabetes.

What do you think of the changes? Is Meta finally becoming more sensitive in regards to their users, or will these changes to targeting have unintended side effects? 

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