How to create a marketing list in HubSpot

How to create a marketing list of contacts through filters in HubSpot

This knowledge base article will show you how to create a static or active marketing list of contacts by using the HubSpot filters navigation that you can use for campaigns, nurturing and more.


Create a marketing list:

  1. Click “Contacts” - “Lists”
  2. Click “Create List”
  3. Name your list
  4. Select Active or Static list 

    An active list will update continuously based on your rules. A static list will only be modified if you manually add or remove contacts. 

  5. Select your filter type
  6. Click “Apply Filter”
  7. You can now select “And” or “Or” to add filter types to narrow down your list.
  8. Once you are happy with your list, click “Save”

Lists can be used to send out marketing emails, activate workflows, and much more. If you are interested to learn more about how to create lists and use them, read here:

Get help with your HubSpot portal

ESM Inbound provides expert support to HubSpot customers. 

Work with us to clear your CRM roadblocks.

Discover our HubSpot services