Why are CFOs auditing their SEO performance?
In this ESM Inbound blog post, we're talking SEO audits, SEO tips and debunking SEO misconceptions.
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The average UK B2B business publishes three blog posts per month... and that's not enough
Is blogging three times a month enough to attract new prospects to your business? ESM Inbound explores why the answer is No & how to improve your strategy.
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The importance of storytelling in content marketing: how to engage your audience and build brand loyalty
In this article, ESM Inbound explores why storytelling is essential for customer connection and how to craft compelling stories.
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7 ways to improve your website's bounce rate (with tips from ESM Group experts)
If you're concerned about how high your website bounce rate is, there are ways to bring it down - try these 7 easy tips with help from ESM Inbound.
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The average UK B2B business’ website bounce rate is 63.86% - how does yours compare?
How important is your website bounce rate? And if yours is high, how bad is that for your business? Find out in this post from ESM Inbound.
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How to create conversion points on your website (turning visitors into customers)
When users arrive at your website, how long do they spend there? What do they do? Here ESM Inbound explores conversion points to turn visitors into leads.
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How to calculate the number of monthly website visits you need to grow your mid-sized B2B business in unpredictable times
How many monthly website visits are enough to sustain and grow your business? In this post, ESM Inbound gives you the formula to work out your numbers.
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The difference between website visits and visitors (and why it’s important for UK B2B businesses to measure both metrics)
Do you know average website visit and visitor numbers for UK B2B businesses? Find out how you compare (and why it matters) in this post from ESM Inbound.
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Are your emails getting an 11% click-through rate? Other B2B businesses are, and this is why it matters
What's your email click through rate? In ESM Inbound's blog post, discover the CTR that other marketers are getting, and how to improve yours.
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The average UK B2B business is sending 1.75K marketing emails per month - are you?
Wondering if you're sending too many or too few emails? In ESM Inbound's blog post, explore not only the number of emails, but the types to send in 2023.
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