ESM Inbound Blog

Teach yourself the processes required to create predictable business growth with inbound and HubSpot.

Drift

How to build brilliant chatbots with Drift playbooks

Discover how to use Drift’s chatbot templates to deliver more leads in this blog post packed with tips from ESM Inbound’s martech expert.

by Matt Nortje on 24 Jun 2020

10 questions you need to ask to understand your customers’ pain points

by Anna Kaine | Inbound marketing

How to use video in email prospecting [with video demo]

by Anna Kaine | Sales

How well do you understand your customers’ pain points?

by Anna Kaine | Inbound marketing

3 ways to find your buyer personas’ watering holes

by John Kelleher | Inbound marketing

by Lucy Seymour on 27 May 2020

Copywriting

How to write web copy that inspires action

Are you getting traffic to your website but not enough leads? It could be that the copy on your website isn't working hard enough. Here's how to fix it.

by Anna Kaine on 20 May 2020

Copywriting

7 tips for writing great website copy

Is your website your best salesperson? Or is the copy diluting your message and hurting your business? Here, we share our 7 top tips for copywriting.

by John Kelleher on 13 May 2020

Drift

6 signs your business needs Drift

Do you visitors to your site look at your pricing page and leave? Are you still using forms as your main form of lead-capture? There's a better way.

by Lucy Seymour on 06 May 2020

Fast returns: making the most of your first 48 Hours with Drift

What should you do to start seeing a return on investment in Drift? In this blog post, we give you 4 top tips for making the most of your first 48 hours.

by John Kelleher on 29 Apr 2020

Conversational Marketing

What is Conversational Marketing? And What Is Drift?

How does conversational marketing work, what is Drift and how does it increase sales? All your burning questions are answered here in this blog post.

by Matt Nortje on 22 Apr 2020

Google Ads

Six ways to get the most out of your Google Ads budget

Ever started a Google Ads campaign with high hopes, but ended up without much to show for it? We share 6 ways to get more for your money in this blog post.

by Harry Picken on 15 Apr 2020

Google Ads

[Updated] How to write effective Google Search Ads that convert

You know you need to invest in paid ads to drive traffic to your website, generate leads and sales. But how can you get a good ROI? Try these tips.

by John Kelleher on 08 Apr 2020

HubSpot

How much does HubSpot onboarding cost?

If you're considering investing in HubSpot, this blog post breaks down onboarding costs, what you get for your money and what's involved in the process.

by Anna Kaine on 01 Apr 2020

Inbound marketing

What is the buyer's journey?

Discover the three stages of the buyer’s journey in this blog post from ESM Inbound, including how to apply it to your inbound marketing campaigns.

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