How to build brilliant chatbots with Drift playbooks
Discover how to use Drift’s chatbot templates to deliver more leads in this blog post packed with tips from ESM Inbound’s martech expert.
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ESM Inbound Blog
Teach yourself the processes required to create predictable business growth with inbound and HubSpot.
The Ultimate Guide to Blogging & Reader Surveys
Blog surveys are the perfect tool for learning more about your audience and refining your content. Learn how to use them with ESM Inbound.
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How much does a blog post cost?
How much should you expect to pay for a blog post? This blog post from ESM Inbound explores all the variables when it comes to the price of content.
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How to ace interviewing for content in 8 steps
Ever wondered how to get the best out of an interviewee (so you have enough valuable content for future projects, too)? Here's our interviewing guide.
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How much does a whitepaper cost?
Long-form content can be a great solution for showcasing your expertise. ESM Inbound explains how much they cost and if they’re worth investing in.
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Five problems with outsourcing content marketing [and how to avoid them]
In this blog post, ESM Inbound explores the main issues with outsourcing your content creation to an agency - and how to avoid these problems.
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4 SEO best practices every marketer should know [that take minutes to do]
Ever felt your SEO strategy slipping, or worse, don't employ SEO strategies in the first place? Here are four easy, quick things you can do to right away.
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Long-form content: the key to attracting more leads
If you’re already writing blog posts, then you can also write something longer to help attract more leads – and it’s easier than you think.
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Be a leader, not a follower: how to use your content to show real thought leadership
It’s an it-word that gets thrown around the internet, but how do you know if you’re actually doing it? Here are five tips to genuinely lead in your field.
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Tidy up your blog [and re-engage your subscribers]
There are plenty of blogs your customers can turn to if yours isn't user friendly. Don’t give them an excuse to leave: it’s time to clean up your blog.
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