How to personalise your service and achieve faster customer success in 2021
In this post, we cover how to personalise your service and achieve faster customer success.
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ESM Inbound Blog
Teach yourself the processes required to create predictable business growth with inbound and HubSpot.
[Updated] How to write a follow up email that makes prospects respond
Sending an email then patiently waiting for a response is not one of life’s great joys. Will they reply – will they even open the email? But it doesn’t have to be this way. Here’s ...
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The Ultimate Guide to Blogging & Reader Surveys
Blog surveys are the perfect tool for learning more about your audience and refining your content. Learn how to use them with ESM Inbound.
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How much does a blog post cost?
How much should you expect to pay for a blog post? This blog post from ESM Inbound explores all the variables when it comes to the price of content.
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How to ace interviewing for content in 8 steps
Ever wondered how to get the best out of an interviewee (so you have enough valuable content for future projects, too)? Here's our interviewing guide.
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How much does a whitepaper cost?
Long-form content can be a great solution for showcasing your expertise. ESM Inbound explains how much they cost and if they’re worth investing in.
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Five problems with outsourcing content marketing [and how to avoid them]
In this blog post, ESM Inbound explores the main issues with outsourcing your content creation to an agency - and how to avoid these problems.
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4 SEO best practices every marketer should know [that take minutes to do]
Ever felt your SEO strategy slipping, or worse, don't employ SEO strategies in the first place? Here are four easy, quick things you can do to right away.
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Long-form content: the key to attracting more leads
If you’re already writing blog posts, then you can also write something longer to help attract more leads – and it’s easier than you think.
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Be a leader, not a follower: how to use your content to show real thought leadership
It’s an it-word that gets thrown around the internet, but how do you know if you’re actually doing it? Here are five tips to genuinely lead in your field.
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