Why are CFOs auditing their SEO performance?
In this ESM Inbound blog post, we're talking SEO audits, SEO tips and debunking SEO misconceptions.
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[Updated] Give your audience content they’ll actually read and convert on
Are you speaking to and – crucially – listening to your audience? What do you do with the information they tell you about the content they want to receive? Maybe you breeze on past...
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How to write great article titles that attract clicks - according to The Guardian
A round up of the best blogging advice from The Guardian masterclass with Andy Pemberton that we attended, along with some of ESM Inbound’s own top tips!
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The secret to better content? Get your QA right
If you're creating content, you need a quality assurance process in place - ESM Inbound explores how to proofread your content properly in this blog post.
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[Updated] What are lead magnets and how do they increase leads?
One of the questions we get asked about most in our content consultation process is - what actually is a lead magnet? Well, here we explain all.
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[Updated] How to write a follow up email that makes prospects respond
Sending an email then patiently waiting for a response is not one of life’s great joys. Will they reply – will they even open the email? But it doesn’t have to be this way. Here’s ...
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The Ultimate Guide to Blogging & Reader Surveys
Blog surveys are the perfect tool for learning more about your audience and refining your content. Learn how to use them with ESM Inbound.
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How much does a blog post cost?
How much should you expect to pay for a blog post? This blog post from ESM Inbound explores all the variables when it comes to the price of content.
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How to ace interviewing for content in 8 steps
Ever wondered how to get the best out of an interviewee (so you have enough valuable content for future projects, too)? Here's our interviewing guide.
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How much does a whitepaper cost?
Long-form content can be a great solution for showcasing your expertise. ESM Inbound explains how much they cost and if they’re worth investing in.
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