Why are CFOs auditing their SEO performance?

In today's world, everyone knows the importance of Search Engine Optimisation (SEO). I think it's pretty general knowledge that "the better your SEO, the higher up the search engines you go!" However, it's not just as simple as "having great SEO".

In this blog post, we'll explore the benefits of an SEO audit and how it can help improve your company's financial performance in the UK market by exploring some top tips from our very own SEO expert, Amy Dixon. 

Keeping up to date with SEO changes

Search engines are always changing, and as such, what once worked, or once excelled, can quickly become obsolete. This makes your website harder to find, slowing down your website and leaving it feeling clunky - all of which will result in fewer conversions.

 Putting user experience at the forefront

The AI that search engines use to crawl websites is incredibly life like, they've been designed to operate as a user and as such, if your SEO endeavours haven't taken user experience into the equation, an audit can help bring that to the forefront. 

How small mistakes can incur massive penalties 

Amy explains how small mistakes made during your website build or renovation can leave your SEO in a compromised position. Companies who are considering a new website should absolutely audit their current one first,. With an SEO audit, you can give yourself the clarity needed to make better data-driven decisions.