Your Guide to Buyer Personas

Understand your customers and become better at selling to them

Grow your business with customer-specific content

The first step to succeeding with your marketing strategy is understanding the people you're selling to. This is where buyer personas come in, allowing you to explore your customers' pain points, and help direct them to your product or service as a solution. 

Buyer personas ebook guide

In this guide, we'll offer you a comprehensive overview of:

  • What personas are
  • How to use your personas 
  • How to create your own personas
  • Pitching your solution to them


Your Free Guide to Buyer Personas

Included in the guide

Insight from industry professionals

Tips on how to use personas in HubSpot

Advice on questions to ask your personas

How to use negative personas