A customised profile of the teachers and school leaders who would be your ideal customer.
Your company might sell to schools but your ideal customer persona needs to be more specific than that. Are you targeting headteachers of secondary single academy trusts? Should you be reaching out to literacy co-ordinators in local authority primary schools? Precisely who will be involved in the buying process?
The people buying your product or service are more than just job titles, and they're more than just schools. The more you know about your buyers, the better you can market to them.
ESM's Customer Persona Creation service will provide you with a carefully researched persona profile, which you can use to:
Fill in the form below to find out how ESM Inbound can help you grow your business and get your product into more schools.
"The overall profile of our company has been transformed."