Who are you selling to? 

Find out with ESM's free Customer Persona Workbook.

You know that you're selling to schools and teachers but that doesn't really narrow it down.

Headteachers? Headteachers of academies? Headteachers of multi-academy trusts?

Download ESM's free Customer Persona Workbook to find out:

  • why customer personas matter
  • the publications that teachers read
  • the key school information that your sales and marketing teams need when selling to schools

Fill in the form on this page to get instant access. 

Customer Personas Workbook

Download your Customer Persona Workbook

Included in the workbook

How to use customer personas

How to create customer personas

The importance of negative personas

A template for creating your own persona