Exhibiting at a tradeshow?

Events support from marketing & education experts

Improve ROI at your next event by working with ESM Inbound

Exhibiting at trade shows is a great way to get right in front of your target audience. When selling to schools, it’s one of the few opportunities to speak to teachers outside of the classroom environment.

Once they’re at the show, how do you attract more teachers to your stand? With hundreds of other exhibitors to compete with, you’ll want to pull out all the stops to get a good return on your investment.

Combining our years of experience as teachers and school leaders with our expertise in marketing, we can help you to attract teachers to your stand and convert them into leads. Choose our full event management package, or select any of the services you need.

Get in touch with ESM

Tradeshow Services Include

Design and branding

Digital support

Content Marketing

People for your stand

Print and design services

  • Design of leaflets, brochures, banners, business cards and more
  • Sourcing of branded giveaways for your stand
  • Presentation design for LCD screen displays

Digital services

  • Beautiful custom emails to promote your presence at the show
  • Follow-up emails to connect with prospects after the show
  • Bespoke landing pages to capture contact details at your stand
  • An app to enable offline lead capture in the event of a poor wi-fi connection
  • Social media scheduling to promote your presence at the show
  • Pro-active monitoring of social media engagement during the show
  • Reporting that reveals the ROI of your attendance at the event

Content services

  • Creation of copy for literature to give out to delegates
  • Creation of copy for event organisers to go on website/e-shots/exhibition guides, etc
  • Blog posts before/after the event
  • Copy review - an experienced teacher to review your copy and ensure that it speaks to your audience

Personal services

  • Qualified teachers to work on your stand
  • Management of a reception at your stand for delegates to attend and network

Full event management

Our full event management package takes the stress away from organising your presence at the show. We can take care of everything from start to finish, so that all you have to think about is turning up on the day.

The basic package is outlined below, but you can add in any of our additional services:

  • Initial consultation with an education expert
  • Direct liaison with the event organisers on your behalf
  • Pre and post event email to your list
  • Social media scheduling to promote your presence at the show
  • Creation of a landing page to capture leads
  • Dedicated app for lead capture in the event of a poor wifi connection
  • Leaflet design
  • Banner design for your stand
  • Sourcing of a branded giveaway for your stand
  • Reporting that reveals the ROI of your attendance at the event

Download your free tradeshow checklist

Use our free checklist to generate more leads and acquire new customers at your next tradeshow.

 

Download our tradeshow checklist
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OLLIE TUNMER OF BEAT GOES ON

"The overall profile of our company has been transformed."