HubSpot Campaigns

'Done With You' and 'Done For You' HubSpot campaign services.  

Attract, Convert, Close & Delight

HubSpot's inbound marketing methodology is a powerful way to build a campaign. We believe in it so much that we named our agency after it! 

At it's heart, inbound is a four step process: 

  • Attract visitors to your website
  • Convert those visitors into leads
  • Close those leads into new customers
  • Delight those customers so that they become evangelists for your business

Attract, Convert, Close, Delight

If you're looking to launch a campaign in HubSpot, then our team can support you in one of two ways: 

  • Done With You: our experts guide and support you through the campaign creation process
  • Done For You: we'll plan and execute a campaign that meets your specific business goals

Whichever model you choose, you can be confident that the final campaign will be designed around inbound best practices and leverage the HubSpot tools. 

Our proven process

We divide the creation of an inbound campaign into four stages: 

  • Plan: set goals, review personas and devise a campaign that will grow you business
  • Build: write the content and develop the assets that will form the centre of the campaign
  • Promote: drive traffic to your campaign assets through email, social media and PPC 
  • Learn: review the campaign and identify how successes can be repeated and areas for development identified
Campaign cycle - plan, build, promote, learn

Why develop your campaign with ESM Inbound? 

Your campaign is a significant investment of time and resources. You need to be confident that it will generate meaningful results for your business. It's too important a decision to leave to chance. 

Give your campaign the best chance of success by choosing to work with experts in both the inbound methodology and HubSpot's tools. Our team is constantly working on great campaigns that lead to new customers for our clients. 

When you create an inbound campaign with ESM Inbound, you'll have access to a: 

  • Strategist: who will ensure that the campaign is aligned with your business goals and meets your potential customer's needs
  • Copywriter: who will craft blog posts, landing page copy and content offers that resonate with your customer persona
  • Designer: who will create landing page, pillar page, PDF and CTA designs that are optimised for lead generation
  • Developer: who will turn designs into web assets that take full advantage of the HubSpot platform's advanced tools

Done With You

Sometimes, you'll need a little extra support. Perhaps you don't have a HubSpot-certified web developer. Maybe you need an expert copywriter. Regardless of what you need, you can ask our team to support your campaign through our 'Done With You' service. 

In this model, you can choose: 

  • A strategist to advise your team on the steps necessary to create an effective inbound campaign
  • A copywriter, designer or developer to take on a specific element of a campaign that you've planned
  • A combination of both

This option is particularly well suited to companies new to inbound marketing or for businesses that don't have a full internal marketing team. 

Done For You

If you need your entire inbound campaign to be created for you, then our Done For You service is the way to go. Our team will talk to you about your goals and then work to create all the assets you need for a full inbound marketing campaign, including: 

  • Content offers
  • Landing and thank you pages
  • Blog posts
  • Pillar pages
  • Email templates
  • Lead Flows
  • Automated workflows
  • Social media posts
  • PPC adverts

Once you've approved the content, we'll launch the campaign for you and report on its performance using the HubSpot tools. 

Campaigns with ESM Inbound

Inbound experts

Done With You

Done For You

Proven methodology

Let's talk about your campaign

Do you have questions about building an inbound campaign? Use the widget below to find a time to talk to one of our strategists about your plans. 

 
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OLLIE TUNMER OF BEAT GOES ON

"The overall profile of our company has been transformed."