Insights by ESM Inbound

Consulting, analytics and reports from the specialist agency for educational suppliers and edtech companies. 

Custom reporting for companies that sell to schools

Insights by ESM Inbound is a service that takes the guesswork out of ROI calculations, and takes the pain out of reporting.

Are your business reports updated in real-time? How often are your marketing and sales KPIs analysed? Are your business decisions data-driven and informed by an expert education marketing strategist with Qualified Teacher Status? 

Our Insights service ensures that your reports data is updated hourly, that your KPIs are analysed weekly and your leadership team has a monthly opportunity to consult with a dedicated member of the ESM Inbound team (who taught in schools for years). ESM will analyse the information and provide you with insights that uncover what is and isn’t working in your marketing and sales pipeline. 

Get your company's Insights

Included in Insights by ESM Inbound

When you sign up for our consulting, analytics and reporting service, you'll have access to:

  • A dedicated education marketing and sales strategist
  • A Databox account (worth at least £35 per month)
  • A suite of customised data dashboards that monitor your business KPIs in real-time
Insights by ESM Inbound - realtime data dashboards

Each month, you will be able to take advantage of:

  • Data dashboards that provide you with a real-time overview of your business growth
  • Weekly text-based updates on your marketing and sales performance
  • A monthly video update from your dedicated education marketing strategist
  • A monthly consultation call with your strategist

Get your company's Insights

What data sources can we report on? 

Your data dashboards will be created from your CRM, website analytics, email marketing platform, app stores, advertising channels, social media platforms, SEO tools, accounting software and a range of other business tools. Our data dashboards can combine metrics from all these tools and even generate calculations that show the conversion rate between two different tools in your technology stack. 

An overview of your business growth - Insights by ESM Inbound

Common tools integrated into dashboards include: 

  • HubSpot
  • Salesforce
  • MailChimp
  • Google Analytics
  • Campaign Monitor
  • Google AdWords
  • Facebook Ads
  • iTunes Connect
  • Google Play

You might choose to monitor KPIs such as lead generation, customer acquisition, revenue, lead conversion rate, activity of sales people, and app installs. 



"ESM Inbound has a solution for every problem."

See Insights in action

Watch the video below to see how Insights can help your business to grow. 


Get your company's Insights

Why should you choose Insights by ESM Inbound?

Data dashboards that update in real-time

Weekly analysis of your company's KPIs

A dedicated strategist with Qualified Teacher Status

Monthly consultation call with your strategist


Work with a Databox Premier Partner

ESM Inbound is a certified Databox Premier Partner, which reflects our ability to create high-quality, customised reports with advanced calculations. In Databox's words, a Premier Partner has "mastered the art of internal and external communication" with clients. 

ESM Inbound is a Databox Premier Partner

Take the first steps to understanding and improving your ROI for just £225(+VAT) a month by filling in the form below. 

Get your company's Insights

Fill in the form and we'll get in touch to explore how your company can benefit from real-time reporting for your marketing to schools.  



"Their knowledge of not just the UK education market but the international market is better than any other marketing agency I have come across before."