To sell to schools, you need a list of leads to reach out to. There are two elements to effective lead generation:
ESM Inbound works with educational suppliers and edtech organisations to help you achieve these goals.
Once school leaders visit your website, you'll want to ensure that they have the opportunity to share their contact details. ESM takes an inbound marketing approach to converting visitors into leads.
Lead magnets provide website visitors with an incentive to share their contact details. These downloadable files provide teachers and school leaders with genuinely useful resources such as:
An effective lead magnet forms the centre of a lead generation campaign.
For content to function as a lead magnet, it needs to be hosted behind a gated landing page.
A landing page hides the downloadable resource behind a contact form. Once teachers have provided their contact details, they can download the resource and receive it in their email inbox.
ESM Inbound creates high-converting landing pages on the HubSpot Content Optimisation System. When we build a landing page will craft:
These resources work together to both generate and qualify leads on your website.