Lead generation 

Attract school leaders to your website and convert them into leads.

BOOK A FREE SELLING TO SCHOOLS ASSESSMENT

The two stages of building a schools lead list

To sell to schools, you need a list of leads to reach out to. There are two elements to effective lead generation:

Lead magnets

Landing pages

ESM Inbound works with educational suppliers and edtech organisations to help you achieve these goals. 

Lead magnets

Once school leaders visit your website, you'll want to ensure that they have the opportunity to share their contact details. ESM takes an inbound marketing approach to converting visitors into leads. 

Lead magnets provide website visitors with an incentive to share their contact details. These downloadable files provide teachers and school leaders with genuinely useful resources such as: 

  • lesson plans
  • leadership audits
  • guides to improving teaching and learning

An effective lead magnet forms the centre of a lead generation campaign. 

Landing pages

For content to function as a lead magnet, it needs to be hosted behind a gated landing page. 

A landing page hides the downloadable resource behind a contact form. Once teachers have provided their contact details, they can download the resource and receive it in their email inbox. 

ESM Inbound creates high-converting landing pages on the HubSpot Content Optimisation System. When we build a landing page will craft: 

  • an attractive visual design
  • high-converting copy to promote the offer
  • a form that dynamically changes questions based on your lead list
  • a thank you page that promotes a follow-up offer
  • an email that delivers the lead magnet and promotes further offers

These resources work together to both generate and qualify leads on your website. 

Get in touch with ESM

A free Selling to Schools assessment
Not sure what help you need when reaching schools and teachers?

Trying to evaluate the effectiveness of your current marketing to schools strategy?

Our 30-minute free Selling to Schools Assessment will give you the answers you need and help you to plan next steps.
BOOK A FREE SELLING TO SCHOOLS ASSESSMENT
BRIAN SEXTON OF HUBSPOT
"ESM's savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from."