3 Reasons you should have a chat-bot on your website
There was a lot of talk and hype about chat-bots throughout the course of last year, but what function do they serve, and should you have one on your website?
Below we will cover 3 reasons why you should look at building and implementing a chat-bot on your website. Chat-bots are a lot more than automated responses and live chat. So let’s get started.
Lead Generation
Chat-bots can be a great source of lead generation on your website. Whether it’s a simple “Contact Us” quick response, or a “Skip the form” option, your chat-bot has the ability to create new contacts and generate new leads for you.
Let’s go through some examples:
Newsletter/Blog Registration
Do you have a newsletter or a blog? Why not have a chat-bot that appears on high traffic blog posts asking the user if they would like to receive your newsletter with similar content every week/month? With just a simple email address required, you have effortlessly generated a new lead, and you know what type of content that person is interested in!
Skip the Form
Try putting a chat-bot on pages where you have gated content. A lot of people are reluctant to fill out a whole form with their personal information just to access a PDF. By adding a chat-bot to these pages that gives the user a chance to skip the form with a simple message along the lines of:
“Want to skip the long form? What is your email address and I will send you the PDF directly!”
…you will see an increase in new conversions as this path reduces friction for the overall experience.
Marketing & Sales Qualification
By having a chat-bot on your website, you can quickly identify the needs and interests of that person, but also their level of sales readiness.
Your chat-bot can ask qualifying questions such as:
- What industry are you in?
- What size is your company?
- Are you looking for:
- Financial Reporting
- Operational Management
- Enterprise Resource Planning
This will allow you to not only market to what the contact is interested in, but also what is relevant for them. Nurturing campaigns and sales out-reach emails can be tailored according to the specific qualifying path a contact has gone down while communicating with your chat-bot.
Your chat-bot can also have the ability to offer contacts the chance to book a call or a meeting directly through their conversation. This can be really helpful as some contacts can get turned off by the idea of having to speak to a human directly. Your chat-bot can offer a level of convenience and instantaneous that a lot of people will find appealing.
Knowledge
A website can sometimes be a daunting place for someone looking for specific information. Having a chat-bot on your website can help guide people around your website and give an overall better user experience.
“Hi there, can I help you find what you are looking for?”
Your chat-bot can also provide people with links to specific blogs and PDFs you may have as well as even give pricing on a specific product. Qualifying questions can help a person identify what may be relevant to them and from their answers, the chat-bot can direct them to the right place.
Chat-bots can also give people the chance to switch to a real person on your team to engage with them and answer any questions they may have.
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