Five Chrome extensions every marketer should have
If you’re a digital marketer, you understand the importance of speed, efficiency and convenience when it comes to doing your job.
With thousands of different Chrome extensions available for you to download, it can become overwhelming and confusing as to which extensions will actually make your life easier (and which might make it more stressful).
Luckily for you, we have put together a list of five Chrome extensions that you will want to download right after reading this guide!
BuiltWith allows you to see what technology is being used behind the scenes for any website on the internet. This is extremely helpful when it comes to lead generation, competitor analysis, and pain point discovery.
For example, if you are a company that focuses on HubSpot portal optimisation, you could use the BuiltWith extension to see which businesses are using HubSpot as their website platform and then reach out to relevant decision makers, offering help.
When doing competitor analysis, BuiltWith gives you a clear indication of what technology your competitors are using. If you are a small business or just starting out, you can quickly see what type of technology is being used by your enterprise-sized competitors at the click of a button.
When it comes to digital marketing, we all know how important hex codes and brand ID are. Having the correct colour down to the pixel is essential to any brand.
ColorZilla gives you the ability to pick any colour directly off any page on the web with an eye dropper and more. If you're trying to standardise, review or rework your brand, this tool is a non-negotiable.
MozBar is a very handy little SEO (Search Engine Optimisation) extension that can give you instant metrics while viewing any website page or SERP (Search Engine Results Page).
MozBar also offers you the ability to:
- Create custom searches by search engine, country, region, or city.
- Quickly assess the Page Authority and Domain Authority of any site or page.
- Access and compare link metrics across pages while viewing any SERP.
- Find and highlight keywords on a page and differentiate links by type: followed, not-followed, external, or internal.
- Expose page elements, general attributes, markup, and HTTP status.
- Export your search engine results page (SERP) analysis details to a CSV file.
MozBar is a great tool for competitive analysis, as well as to check the optimisation and searchability score of your own website pages.
If you don’t already have Grammarly, this resource may just change your life. Arguably one of the most downloaded and used Chrome extensions out there, Grammarly will not only perform spell check on all your writing on the fly, it will also look at tone, grammar and style.
Grammarly gives you suggestions about your writing and makes sure you never miss another punctuation mark. We all know the importance of accurate content in digital marketing, and by using this extension you can be confident in all of your writing, (especially if you don't have an experience copywriter to hand!)
Most of you will have clicked or seen a Bitly link while browsing the web, but Bitly is a lot more than just a URL shortener.
If you’re a digital marketer that does not have access to a CRM, using Bitly to create custom links for your social media posts, paid media ads, or website links, will allow you to individually track the success of each link.
This creates a form of UTM link where, by using a platform like Google Analytics, you will be able to see which links are getting the most clicks, and which links are contributing the most to your website traffic and lead generation efforts.