Easy Ad Image Guide For Paid Social in 2021

A simple and concise resource that gives you all the Design, Text, and Technical requirements for creating paid social ads on Facebook, LinkedIn, Instagram Stories, Twitter, and YouTube.

Portrait of a young amazed woman showing blank smartphone screen over yellow background. Focus on smartphone

Facebook Sponsored Images

Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%


Sponsored Image

  • Recommended 1.91:1 ratio (1200 pixels by 627 pixels)
  • Image upload maximum weight: 5MB
  • Image upload supported types: JPEG, GIF, PNG
  • Image must be more than 200 pixels in width


  • 300 pixels by 250 pixels banner ad
  • File type: JPEG, GIF (non-animated), or PNG (no flash)
  • Maximum file size: 40 KB

Instagram Stories

All feed photo and video dimensions are now supported (from 1:91 to 4:5).

File type

  • .mp4 or .mov (Video)
  • .jpg or .png (Photo)

Maximum File Size

  • 4GB (Video)
  • 30MB (Photo)

Video Length

  • Maximum: 120 seconds
  • Note that images will show for 5 seconds by default


  • Recommended Resolution: 1080 x 1920
  • Minimum: 600 x 1067

Supported Codecs

  • Video: H.264, VP8
  • Audio: AAC, Vorbis


Twitter Promoted Tweet

Tweet copy

  • 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.

Twitter Promoted Image

Tweet copy

  • 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.

Image width/height: 

  • We recommend a minimum width of 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, we will crop to 1:1.

YouTube Display Ads

YouTube Display Ads

Standard display ads must meet the below specifications:

  • Image: 300×60
  • File type: GIF, JPG, PNG
  • File size: Max. 150KB
  • Max. animation length: 30 seconds

YouTube Overlay Ads

Overlay ads must meet the following specs:

  • Image: 480×70
  • File type: Static GIF, PNG, JPG
  • File size: Max. 150KB

YouTube Video Ad Specs

All YouTube video ads must follow the same basic specifications:

  • Video Codec: H.264, MPEG-2, MPEG-4
  • Audio Codec: AAC, MP3
  • Resolution: 640×360 (19:9 aspect ratio) or 480×360 (4:3 aspect ratio)
  • Frame Rate: 30 FPS
  • File Size: Max. 1 GB