Marketing to schools 

Marketing that reaches teachers and school leaders. 

BOOK A FREE SELLING TO SCHOOLS ASSESSMENT

ESM Inbound works exclusively with educational suppliers and edtech companies to help them reach more schools and teachers. 

Our standard Marketing to Schools packages on this page will give you an overview of how we support our clients with: 

These packages are a great starting point but every business is different. That's why we recommend that you start with a Selling to Schools Gameplan, which will provide you with a 12-month strategy for growing your business. 

Inbound Starter

Ideal for new educational suppliers or small businesses.

12 ESM Marketing Points

  • 1x lead magnet each month
  • 1x Lead Flow conversion path each month
  • 1x follow-up email each month
  • Social media promotion of the lead magnet
  • Analytics and daily reporting

Requires HubSpot Marketing Free (or Starter)

Learn more

Inbound Basic

Ideal for startup edtech companies.

23 ESM Marketing Points

  • 1x lead magnet each month
  • 1x blog post each month
  • 1x email campaign each month
  • 1x landing page each month
  • Social media scheduling for one network
  • CTA design
  • Analytics and real-time reporting

Requires HubSpot Basic

Learn more

Inbound Professional

Ideal for medium-sized educational suppliers and growing edtech companies. 

36 ESM Marketing Points

  • 1x lead magnet each month
  • 2x blog posts each month
  • 1x email campaign each month
  • 1x landing page per month
  • Social media scheduling on two networks
  • CTA design
  • 1x customer acquisition workflow each month
  • Analytics and real-time reporting

Requires HubSpot Pro

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Inbound Enterprise

Ideal for large educational suppliers and companies looking to gain a competitive advantage. 

53 ESM Marketing Points

  • 1x lead magnet each month
  • 4x blog posts each month
  • 2x email campaigns each month
  • 1 landing page per month
  • Social media scheduling on two networks
  • CTA design
  • 1x customer acquisition workflow each month
  • 1x customer success workflow each month
  • Analytics and real-time reporting

Requires HubSpot Pro or HubSpot Enterprise

Learn more

A free Selling to Schools assessment
Not sure what help you need when reaching schools and teachers?

Trying to evaluate the effectiveness of your current marketing to schools strategy?

Our 30-minute free Selling to Schools Assessment will give you the answers you need and help you to plan next steps.
BOOK A FREE SELLING TO SCHOOLS ASSESSMENT
CLAIRE BROWN OF TRINITY COLLEGE LONDON
"ESM has a solution for every problem."