Content creation for marketing to schools

Reach teachers and school leaders with content that they'll find valuable. 

Copy written by marketing experts with Qualified Teacher Status


ESM Inbound works exclusively with educational suppliers and edtech companies to help them reach more schools and teachers.

Our marketing to schools services focus on content that attracts visitors to your website, converts those visitors into leads, and turns leads into customers. Our proven process ensures that your content appeals to teachers, ensuring that your company is seen as a trusted authority in the education space. 

All of the services below can be purchased on a 'standalone' project basis or, to ensure steady and reliable growth, as part of an ongoing partnership. 

Inbound Marketing Services

Some of our most popular inbound marketing services include blog post writing, case study creation, buyer persona development and ebook creation.

Content marketing

Blog posts 4 points per post
  • Up to 1,500 words
  • Uploaded to your blog CMS
  • 5 working day turnaround time

Sales enablement

Case studies 9 points per post
  • Writing of case study content
  • PDF design work
  • Copy and images added to your website

Inbound strategy

Buyer persona 6 points per persona
  • Interviews with existing customers
  • Persona profile creation
  • Buyer journey questions & keyword research

Content marketing

Ebook creation 15 points per ebook
  • Research into the ebook topic
  • Up to 4,000 words
  • PDF design work

A Free Selling
to Schools Assessment

Not sure what help you need when reaching schools and teachers?

Trying to evaluate the effectiveness of your current marketing to schools strategy?

Our 30-minute free Selling to Schools Assessment will give you the answers you need and help you to plan next steps.

Book a free assessment

Anna Gower of Musical Futures

"A great team to work with, ESM are extremely knowledgeable in their field."