Marketing to schools

Marketing that reaches teachers and school leaders.

ESM Inbound helps educational suppliers and edtech companies generate leads and acquire customers.

 

ESM Inbound works exclusively with educational suppliers and edtech companies to help them reach more schools and teachers.

Our standard Marketing to Schools packages on this page will give you an overview of how we support our clients. 

These packages are a great starting point but every business is different. That's why we recommend that you start with a Selling to Schools Gameplan, which will provide you with a 12-month strategy for growing your business.

Marketing Packages

Our standard service packages will give you an idea of the work we can do for your business.

12 ESM Marketing Points

Inbound Starter Ideal for new educational suppliers or small businesses.
  • 1x lead magnet each month
  • 1x Lead Flow conversion path each month
  • 1x follow-up email each month
  • Social media promotion of the lead magnet
  • Analytics and daily reporting

23 ESM Marketing Points

Inbound Basic Ideal for startup edtech companies.
  • 1x lead magnet each month
  • 1x blog post each month
  • 1x email campaign each month
  • 1x landing page each month
  • Analytics and real-time reporting

36 ESM Marketing Points

Inbound Professional Ideal for medium-sized educational suppliers and growing edtech companies.
  • 1x lead magnet each month
  • 2x blog posts each month
  • 1x email campaign each month
  • 1x landing page per month
  • Social media scheduling on two networks
  • CTA design
  • 1x customer acquisition workflow each month
  • Analytics and real-time reporting

53 ESM Marketing Points

Inbound Enterprise Ideal for large educational suppliers looking for a competitive advantage.
  • 1x lead magnet each month
  • 4x blog posts each month
  • 2x email campaigns each month
  • 1 landing page per month
  • Social media scheduling on two networks
  • 1x customer acquisition workflow each month
  • 1x customer success workflow each month
  • Analytics and real-time reporting

A Free Selling
to Schools Assessment

Not sure what help you need when reaching schools and teachers?

Trying to evaluate the effectiveness of your current marketing to schools strategy?

Our 30-minute free Selling to Schools Assessment will give you the answers you need and help you to plan next steps.

Book a free assessment
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Anna Gower of Musical Futures

"A great team to work with, ESM are extremely knowledgeable in their field."