A few examples of how we've helped educational suppliers reach more schools.
At ESM Inbound, we work with a range of educational suppliers and edtech companies to help them market and sell to schools.
We routinely develop content and digital assets that appeal to teachers and school leaders. This includes lead magnets, blog posts, email campaigns, landing pages and websites. You can find a few examples of our work below.
A complete redesign of the Beat Goes On website with a focus on improving user experience and lead generation.
Since launching this Wordpress website, conversions have increased by over 100%.
Book-Lender's launch required the development of a blogging platform that would feature original content and guest posts.
ESM Inbound developed the blog templates on the HubSpot COS, created content and curated guest posts.
As part of our 'Challenge Dataphone' campaign, ESM developed a new email template, which combines simple imagery with two visually contrasting calls to action.
Combining a pleasing design with lots of copy appeals to Dataphone's audience of School Business Managers.
InfoMentor was looking to reinforce its content marketing strategy with email marketing. Having worked with InfoMentor on a regular basis, ESM Inbound was able to provide a template that matched their new brand.
This is a fully-custom coded email template built on the HubSpot COS.
As an international exam board, the UK & Ireland division of Trinity College London approached ESM to implement inbound marketing.
ESM built this template on the HubSpot COS to support a number of inbound campaigns and give the UK&I division its own voice within the organisation.