Sell better with ESM Inbound’s Vidyard bootcamp

Make the sales process more human with video selling techniques

Video sales training

Does your team need help finding an authentic, human side to sales? Increase your success rate with ESM Inbound’s 4-week training programme.

  • Develop your understanding of customer goals
  • Improve prospect/customer engagement and conversions
  • Increase your response rate and use of advanced analytics

Introduction from John Kelleher, Chief Executive at ESM Inbound.


Who does this training suit?

We recommend our 4-week programme to businesses who want to:

  • Improve the ability to sell remotely, yet still in a human way
  • Increase targeted sales around a specific event or product launch
  • Re-engage contacts who weren’t ready to buy previously
  • Use data-driven targets to improve sales performance 
  • Create repeatable processes for sales campaigns



Week 1: Choose a campaign

We’ll start by getting you to select one of your upcoming real-life campaign topics, such as an event or product launch. 

Using this subject, we’ll coach you on how to find your authentic, human voice to enhance the video sales process with Vidyard.


Week 2: Find video opportunities

There are certain actions salespeople perform every day: where could video enhance these?

We’ll take a look at parts of the sales process that need improving – whether it’s customers who avoid follow-up calls, poor meeting attendance, or postponed calls – and insert video to improve engagement.


Week 3: Focus on the mid cycle

Do you have a strong start and finish to the sales process, but you lack strategies to help you gain traction mid cycle?

Maximise conversions with Vidyard insights – gain real-time viewing data to identify the most active prospects, and target them with engaging sales conversations.


Week 4: Use data to plan ahead

Results and analysis are an essential part of the sales process – and Vidyard data makes this even more meaningful.

Learn about how features such as custom CTAs and branded sharing pages, as well as strategies for video production and content creation can improve your future sales performance.


Choose your training option

Training options

Our 4-week video sales bootcamp

£4,000+VAT per team


Week 1: Choose a campaign

Week 2: Find video opportunities

Week 3: Focus on the mid cycle

Week 4: Use data to plan ahead

Sign up to our 4-week bootcamp

Our 90-day video sales program

£8,000+VAT per team


Integrate HubSpot video

Advanced sales enablement training

A one-to-one success manager

Sign up to our 90-day programme