Selling to Schools Gameplan

Your documented strategy to reach more schools and teachers

Get a custom strategy for selling to more schools and teachers.

The first step of a successful marketing strategy is to actually write that strategy down! At ESM Inbound, we dedicate 30 days to developing a 12-month Selling to Schools Gameplan for our clients.

Your gameplan is a comprehensive document that gives you an overarching strategy for:

  • Situational Assessment
  • Branding, Messaging & Customer Personalisation
  • Website Design & Development Recommendations
  • Customer Persona Creation
  • 12-Month Content Roadmap
  • Opportunities (events, publications and partnerships)
  • Inbound Marketing Campaigns

Your Selling to Schools Gameplan will map out how each of these elements should be implemented to ensure that your business grows over the next 12 months.

Included in the Gameplan

Situational Assessment

Persona Development

Branding and Messaging

12-month content roadmap

The gameplan process

The gameplan process starts with a one-day workshop. Members of our team will visit your office and facilitate as session exploring your current marketing and sales activities. We'll explore your customer personas and spend the day learning as much as we can about your business, while sharing insights about success in the education sector. 

We'll then gather further information through dedicated analytics tools - providing you with access to valuable metrics in real-time. This data will inform our recommendations. 

At the end of the third week, we'll present a draft of your gameplan to you, allowing us to get your feedback. In the final week, we refine the plan and address any requests from you. Your finished gameplan will be shared in PDF format and you'll have another video call to talk through the details. 

The Selling to Schools Gameplan from ESM Inbound

Getting your Selling to Schools Gameplan

As an education-specific agency, we are able to bring our expertise to educational suppliers and edtech companies. Our expertise as former-teachers and marketers, ensures that we can bring high-quality insight at an excellent price.

Working with ESM Inbound, your Selling to Schools Gameplan can be developed in 30 days for just £2,500 (+VAT) as a one-off cost. Get started with the development of your strategy by:

Electronic document with video footage

Start reaching more teachers and school leaders

Fill in the form below to find out how ESM Inbound can help you grow your business and get your product into more schools.


Richard Belson of InfoMentor

"ESM explains the concepts and methodologies required to master inbound in simple, down-to-earth terms that relate to your business"