How to connect your LinkedIn ad accounts to your digital agency

This knowledge base article will explain how to give ESM Inbound access to your LinkedIn ad accounts so that we can create ads and run campaigns on your behalf.

LinkedIn

Steps:

  1. Accept a connection request from the relevant ESM Inbound employee.
  2. Go to your company LinkedIn Page and click on "Admin Tools" at the top right corner.
  3. Under "Settings" click on "Manage Admins"
  4. Type in the name of the recently added ESM Inbound employee and click on the correct account. Add as designated page admin.
  5. Now click on the "Advertise" button at the very top right of the blue LinkedIn navigation bar (if you cannot see 'Advertise', then it will be listed underneath the 'Work' dropdown menu)
  6. If you do not have a LinkedIn Campaign Manager account you will be promoted to create one.
  7. Once inside Campaign Manager, click on the "Settings" cog on the top bar.
  8. Select "Manage Access"
  9. Click on "Edit" at the top right, then click on "Add user to account +" at the top left
  10. Type in the name of the recently added ESM Inbound employee and click on the correct account.  Add as a "Campaign Manager" from the drop down menu.
  11. Save changes.