Traffic generation 

Bring school leaders to your website. 

BOOK A FREE SELLING TO SCHOOLS ASSESSMENT

The two stages of attracting teachers and school leaders to your website

The first step in any education marketing campaign is to bring teachers and school leaders to your website. There are two methods for achieving this: 

Content marketing

Pay-Per-Click Advertising

Content marketing

Education professionals need a reason to come to your website. Provide teachers with genuinely useful resources and they'll come to your site time and again. 

Blog posts and videos that offer support to teachers will: 

  • improve your presence in search engine results
  • ensure that your social media posts drive people to your website
  • position your brand as a trusted advisor to education professionals

ESM Inbound draws on our background as teachers and school leaders to create valuable content that sends traffic to your website. 

Pay-Per-Click Advertising

Pay-Per-Click Advertising (often known as PPC) enables you to considerably expand your reach to schools and teachers. With the use of targeted demographic and keyword data, you can reach highly-qualified leads when they are most interested in your brand.

This allows you to accelerate your marketing efforts by quickly sending qualified leads to your website. 

ESM Inbound specialises in reaching schools and teachers using two PPC channels:

  • Google AdWords
  • Facebook Adverts

We have found these to be the most effective channels for reaching professionals within the UK education sector.

Google AdWords is particularly effective, and we have developed strategies that allows us to deliver click-through rates 1.6x higher than the education industry average.

Get in touch with ESM

A free Selling to Schools assessment
Not sure what help you need when reaching schools and teachers?

Trying to evaluate the effectiveness of your current marketing to schools strategy?

Our 30-minute free Selling to Schools Assessment will give you the answers you need and help you to plan next steps.
BOOK A FREE SELLING TO SCHOOLS ASSESSMENT
BRIAN SEXTON OF HUBSPOT
"ESM's savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from."