The first step in any education marketing campaign is to bring teachers and school leaders to your website. There are two methods for achieving this:
Education professionals need a reason to come to your website. Provide teachers with genuinely useful resources and they'll come to your site time and again.
Blog posts and videos that offer support to teachers will:
ESM Inbound draws on our background as teachers and school leaders to create valuable content that sends traffic to your website.
Pay-Per-Click Advertising (often known as PPC) enables you to considerably expand your reach to schools and teachers. With the use of targeted demographic and keyword data, you can reach highly-qualified leads when they are most interested in your brand.
This allows you to accelerate your marketing efforts by quickly sending qualified leads to your website.
ESM Inbound specialises in reaching schools and teachers using two PPC channels:
We have found these to be the most effective channels for reaching professionals within the UK education sector.
Google AdWords is particularly effective, and we have developed strategies that allows us to deliver click-through rates 1.6x higher than the education industry average.