How to use keywords to increase traffic to your blog

Keywords can often sound like a scary term to those unfamiliar with Search Engine Optimisation (SEO) and writing for rankings. It can be tempting to bury your head in the sand and, instead, just assume that your blog posts probably have the right keywords in to get your blog found by school leader and teacher targets. How hard can it be, right? If you’re writing about your chosen topic, you’re going to use the most-searched-for language anyway. Yes... and no.

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5 reasons your blog might not be attracting leads

For too long, the act of blogging has been (wrongly) perceived as the domain of “the writer”. If you’re someone who doesn’t consider yourself a writer, the idea of sitting down and putting together a lengthy blog post every week seems a daunting chore (especially if your target audience is teachers who might be more likely to spot writing errors!). You might be wondering if there are more beneficial ways to get your company’s mission out to prospects so that your blog can quietly dissolve into the ether. If this sounds like you, you’re not alone.

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Three mistakes educational suppliers make when exhibiting at tradeshows

Tradeshows are a great way to get in front of your target audience. If you’re selling to schools, shows are a rare opportunity to talk to teachers and school leaders face-to-face. But exhibitors often miss out on the full value of these events.

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Award nomination: could ESM Inbound be the Rookie of the Year?

We’re proud of our growth at ESM Inbound. Founded in January 2016, we’ve had the pleasure to work with some of the most innovative companies that supply schools. From exam boards to leading edtech companies, ESM’s clients really are changing life chances for children and young people.

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Selling to teachers through Twitter: listening and responding

Teachers and school leaders are an active community on Twitter. They use the social network to take part in weekly chats, find and share resources and advice, and network with like-minded professionals. If you're selling to schools, then Twitter should be a key part of your marketing strategy.

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Why you need a specialist marketing agency

With so many agencies out there to choose from, it can be difficult to cut through the noise and work out which one is the best fit for you. It can also be tempting to go with the biggest agency, or maybe the cheapest if you're on a tight budget.

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Improving email open rates when emailing teachers and school leaders

"We've been doing email marketing and it used to work really well for us. But, recently, it's just stopped working." This is probably the sentence I hear the most when talking to educational suppliers. A sudden decline in the efficacy of email marketing.

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ESM helps Book-Lender to generate leads and acquire customers

ESM Inbound is working with Book-Lender to promote reading in schools. Their innovative, online book rental service is designed to give teachers the books they need, when they need them, direct to their schools.

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ESM becomes a HubSpot Gold Agency Partner

Just three months after announcing our Silver status, ESM Inbound is delighted to become a HubSpot Gold Agency Partner.

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