Why are CFOs auditing their SEO performance?
In this ESM Inbound blog post, we're talking SEO audits, SEO tips and debunking SEO misconceptions.
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10 ways to increase your Google Ads conversion rate to above the average 3.08%
With the average B2B conversion rate on Google Ads at 3.08%, it's crucial to implement effective strategies. Read on for actionable insights and boost your clicks into customers.
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5 Google Analytics 4 metrics that help top-performing mid-market UK businesses thrive
With GA4's new capabilities, you might be wondering which website metrics to measure in 2023. Here are 5 (and benchmark data to measure up to competitors).
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The average UK B2B business publishes three blog posts per month... and that's not enough
Is blogging three times a month enough to attract new prospects to your business? ESM Inbound explores why the answer is No & how to improve your strategy.
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The importance of storytelling in content marketing: how to engage your audience and build brand loyalty
In this article, ESM Inbound explores why storytelling is essential for customer connection and how to craft compelling stories.
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7 ways to improve your website's bounce rate (with tips from ESM Group experts)
If you're concerned about how high your website bounce rate is, there are ways to bring it down - try these 7 easy tips with help from ESM Inbound.
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The average UK B2B business’ website bounce rate is 63.86% - how does yours compare?
How important is your website bounce rate? And if yours is high, how bad is that for your business? Find out in this post from ESM Inbound.
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How to create conversion points on your website (turning visitors into customers)
When users arrive at your website, how long do they spend there? What do they do? Here ESM Inbound explores conversion points to turn visitors into leads.
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How to calculate the number of monthly website visits you need to grow your mid-sized B2B business in unpredictable times
How many monthly website visits are enough to sustain and grow your business? In this post, ESM Inbound gives you the formula to work out your numbers.
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The difference between website visits and visitors (and why it’s important for UK B2B businesses to measure both metrics)
Do you know average website visit and visitor numbers for UK B2B businesses? Find out how you compare (and why it matters) in this post from ESM Inbound.
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