You've developed the perfect free resource for teachers. You've gated it behind a landing page in order to generate leads for your business. Now you just need to create a form that school leaders can fill in to download the resource. What information should you ask for? What do you want to know about the people who download the resource?

Anyone working in the marketing world will be aware that data protection is a top priority in 2018. With the GDPR deadline in May and Mark Zuckerberg being questioned about privacy, a little effort to put privacy first will help your business to build trust when marketing to teachers and school leaders. 

To celebrate National Sibling Day, we’ve decided to draw inspiration from one of the Wizarding World’s (and ESM’s) favourite families, to look at the different ways they tackle their workload. Do you identify with any of the Weasleys? Should you be acting more like Mrs Weasley and less like Ron?

Is your blog generating leads for your business? If not, then there's a quick and simple way to improve the click-through rate of your blog posts - adding a call-to-action. 

If you’re selling to schools, each month of the year presents opportunities to promote your brand and product. School calendars are packed with events at key times of the year and teachers are always in need of ideas and resources to support them.

As Shakespeare famously wrote in his play As You Like It:

On this wondrous, fabulous World Poetry Day,

Despite being born in London, I’ve always been proud of my Irish heritage. That’s why St Patrick’s Day has always been my favourite day of the year. As this day of celebrating all-things-Irish approaches us in 2018, I find myself thinking about the lessons this patron saint taught us about marketing to schools.

Keywords can often sound like a scary term to those unfamiliar with Search Engine Optimisation (SEO) and writing for rankings. It can be tempting to bury your head in the sand and, instead, just assume that your blog posts probably have the right keywords in to get your blog found by school leader and teacher targets. How hard can it be, right? If you’re writing about your chosen topic, you’re going to use the most-searched-for language anyway. Yes... and no.