Three mistakes educational suppliers make when exhibiting at tradeshows

Tradeshows are a great way to get in front of your target audience. If you’re selling to schools, shows are a rare opportunity to talk to teachers and school leaders face-to-face. But exhibitors often miss out on the full value of these events.Download our tradeshow checklist

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What a top chef taught us about marketing to schools

Flash back to September. ESM's directors are boarding a plane to Boston for our first Inbound conference. To say we're excited would be an understatement. We've got four days ahead of meeting with fellow Hubspot agency partners. We're going to be the first to hear about Hubspot's newest features and products and how they'll benefit our clients. We're going to hear keynote speeches from some of the world's top business minds and most influential figures, including former First Lady Michelle Obama.

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Award nomination: could ESM Inbound be the Rookie of the Year?

We’re proud of our growth at ESM Inbound. Founded in January 2016, we’ve had the pleasure to work with some of the most innovative companies that supply schools. From exam boards to leading edtech companies, ESM’s clients really are changing life chances for children and young people.

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Selling to teachers through Twitter: listening and responding

Teachers and school leaders are an active community on Twitter. They use the social network to take part in weekly chats, find and share resources and advice, and network with like-minded professionals. If you're selling to schools, then Twitter should be a key part of your marketing strategy.

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Why you need a specialist marketing agency

With so many agencies out there to choose from, it can be difficult to cut through the noise and work out which one is the best fit for you. It can also be tempting to go with the biggest agency, or maybe the cheapest if you're on a tight budget.

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Improving email open rates when emailing teachers and school leaders

"We've been doing email marketing and it used to work really well for us. But, recently, it's just stopped working." This is probably the sentence I hear the most when talking to educational suppliers. A sudden decline in the efficacy of email marketing.

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ESM helps Book-Lender to generate leads and acquire customers

ESM Inbound is working with Book-Lender to promote reading in schools. Their innovative, online book rental service is designed to give teachers the books they need, when they need them, direct to their schools.

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ESM becomes a HubSpot Gold Agency Partner

Just three months after announcing our Silver status, ESM Inbound is delighted to become a HubSpot Gold Agency Partner.

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Obsessing over sales: lessons from Dan Tyre's Pipeline Generation Bootcamp

I can be a little obsessive. With no musical background, I picked up a guitar at age 14. Four years later, I started a music degree with people who'd been training for it since they were five. As a teacher, I found every bit of research I could and embedded it in my practice. As a founder at ESM, I've obsessed over taking the best approach to modern marketing and adapting it for educational suppliers.

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